As so often happens in R&D, following a single thread can take you somewhere special and all consuming. That’s what has happened by looking into social discovery. I have committed to this effort, formalized a new company, Lucky Oyster, secured funding, and we are off to the races! Continue following this effort at both http://www.luckyoyster.com/ as well as http://blog.luckyoyster.com/. For a bit of background, have a gander at the piece in geekwire: http://www.geekwire.com/2012/exmarchex-exec-lands-cash-lucky-oyster-takes-bing-google-social-search/ . Now, to dive deep and discover pearls….